WHAT YOU NEED TO KNOW ABOUT PLACING LINKS ON YOUR WEBSITE
I have been seeing for a while, say years, our team with their own website struggling with a number of issues. A common struggle is placing links on your website. Is it a good idea to place links on your website? Is it a good idea to link to other websites or not? I will answer these and a number of other questions about placing links on your website in this article.
IS IT A GOOD IDEA TO REDIRECT TO OTHER WEBSITES?
For some reason, people are reluctant to link to others on their own website. For example, they are afraid of losing visitors and / or some of their link value. When you link to another website, you give that website a piece of your own value. However, it is a very good idea to link to another website.
There are a number of conditions attached to this:
- It must be relevant in the text (so not strange) to link to the other website;
- The website you are referring to must be in the same industry as yours.
- The website you are referring to must have an SSL certificate.
- The website you are referring to should not contain fake news, spam, etc.
WHY IS IT A GOOD IDEA TO REDIRECT TO OTHER WEBSITES?
It is a good idea to link to other websites, because you help the visitors of your website with this. For example, if you say: ‘there are different plants that are easy to maintain, Planten.nl has a handy overview of this’ and you add the link to that handy overview under a part of that sentence, you help your visitors to help them valuable information. Provided, of course, they are interested in plants. This not only makes your visitors think more positively about you (because hey, you help them!), But also Google. Google wants to help its users as well as possible. And if users end up on your website via Google and thanks to what you refer to, Google will ‘think’ a lot more positively about your website and perhaps reward you with a higher position in its search results.
BUILDING YOUR LINK PROFILE
Earlier I already told you what link building is. Link building is the purposeful building of a good link profile. The more websites that link to yours, the better it is for your SEO. Google sees such references as ‘recommendations’. However, it is important that Google does not discover that you deliberately engage in link building. The search engine hates that. To prevent Google from penalizing you for deliberately optimizing your link profile, it is a very good idea to not only build a link profile that looks as good as possible, but also as natural as possible.
You do this by not only having other websites refer to yours, but by also referring to other websites from time to time. Moreover, it is best to place internal links in every text. These are links to other pages on your website.
INTERNAL LINKS ARE ALSO GOOD FOR THE SEARCH ENGINE OPTIMIZATION OF YOUR WEBSITE
Links that point to other websites are called external links. Links that refer to pages within your own website are called internal links. Not only for building a link profile that is as natural as possible, it is a good idea to place internal links in a text in addition to external links. Placing internal links is also good for getting the best possible taste from search engines like Google. When you place internal links, there is a good chance that people will click through to the other page on your website to which you refer in your text. If there are internal links again, there is a good chance that the visitor will click on a link within your website again in that text and so on.
THE LONGER A VISIT, THE BETTER
The more often a visitor clicks on an internal link, the longer his visit will be on your website. And the longer a visitor visits your website, the better Google will find your website. Such a person does not pay a long visit to your website for nothing, that of course they only do if there is something that they find useful. That is why, when indexing web pages in its search results, Google looks at how long visitors visit a website, among other things. So place internal links in every text to increase the chance that visitors will stay on your website for as long as possible.